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Thrivous Launches Serenity, the Nightly Nootropic

Thrivous Administrator Nootropics Product Announcement

Serenity Nightly Nootropic

Orem UT – Thrivous, a human enhancement company, has developed and brought to market Serenity, the nightly nootropic. Serenity is designed for nightly use to promote calm and sleep, and to improve next-day focus. It is also designed to complement Clarity, the first nootropic brought to market by Thrivous.

"Use Serenity in the evening and Clarity in the morning to set yourself up for a more productive day," said Lincoln Cannon, CEO at Thrivous. "I've been using the combination of ingredients in these nootropics for a long time, and I love it."

Guided by science, Thrivous identifies nootropic ingredients with the greatest potential to promote mental performance beyond what can be achieved through traditional lifestyle choices alone. Serenity contains ingredients at concentrations and amounts based on high levels of evidence for notable effect from peer-reviewed, double-blind, placebo-controlled studies on humans.

Thrivous makes Serenity from minerals and amino acids in the human diet, and from bioidentical hormones. Thrivous does not use substances derived from animals. All ingredients and capsules are vegan.

Ingredients include L-Theanine, Magnesium Glycinate, and Melatonin. L-Theanine is an amino acid found in plant and fungal species. Supplementation may improve relaxation. Magnesium Glycinate is an essential dietary mineral reacted with an amino acid. Supplementation may promote calm and improve sleep quality. Melatonin is a bioidentical hormone, also naturally produced in most forms of life. Supplementation may promote sleep.

Although many vendors hide their product formulas and ingredient test results, Thrivous does not. Serenity has an open formula with ingredient dosages clearly indicated on its label.

Thrivous also publishes a certificate of analysis and quality for Serenity, sharing all test results from suppliers and manufacturers. Suppliers subject each ingredient to stringent quality testing, including identity, potency, microbial, heavy metals, and other testing as appropriate prior to release for manufacturing. Manufacturers follow strict GMP regulation from the FDA in audited and certified facilities. They monitor production and test finished product to ensure quality prior to release for shipping.

Statements in this press release have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease. Consult a physician before and during use.

Product Webpage

Certificate of Analysis and Quality

Related Studies

  1. Anti-stress effect of theanine on students during pharmacy practice: positive correlation among salivary α-amylase activity, trait anxiety and subjective stress. In 2013, this study found that L-Theanine "intake suppressed initial stress response of students assigned for a long-term commitment of pharmacy practice".

  2. Effect of magnesium supplementation on blood pressure: a meta-analysis. In 2012, this meta-analysis found that Magnesium "appears to achieve a small but clinically significant reduction in [blood pressure]".

  3. The effects of glycine on subjective daytime performance in partially sleep-restricted healthy volunteers. In 2012, this study found that Glycine "modulates certain neuropeptides in the [suprachiasmatic nucleus] and this phenomenon may indirectly contribute to improving the occasional sleepiness and fatigue induced by sleep restriction".

  4. Effects of l-theanine on attention and reaction time response. In 2011, this study found that L-Theanine "clearly has a pronounced effect on attention performance and reaction time response in normal healthy subjects prone to have high anxiety".

  5. Evaluation of sleep, puberty and mental health in children with long-term melatonin treatment for chronic idiopathic childhood sleep onset insomnia. In 2011, this study found that "Melatonin treatment in children can be sustained over a long period of time without substantial deviation of the development of children with respect to sleep quality, puberty development and mental health scores, as compared with the general Dutch population".

  6. The effects of L-theanine (Suntheanine®) on objective sleep quality in boys with attention deficit hyperactivity disorder (ADHD): a randomized, double-blind, placebo-controlled clinical trial. In 2011, this study found that L-Theanine "is safe and effective in improving some aspects of sleep quality in boys diagnosed with ADHD".

  7. Magnesium supplementation improves indicators of low magnesium status and inflammatory stress in adults older than 51 years with poor quality sleep. In 2010, this study found "an association between magnesium status and sleep quality that needs further study to definitively determine whether a low magnesium status is a cause or an effect of poor sleep quality".

  8. The effect of prolonged-release melatonin on sleep measures and psychomotor performance in elderly patients with insomnia. In 2009, this study found that "nightly treatment with [Melatonin] effectively induced sleep and improved perceived quality of sleep in patients with primary insomnia aged > or =55 years", "daytime psychomotor performance was not impaired and was consistently better with [Melatonin] compared with placebo", and Melatonin "was well tolerated with no evidence of rebound effects".

  9. Oral Magnesium Supplementation Reduces Ambulatory Blood Pressure In Patients With Mild Hypertension. In 2009, this study found that Magnesium "is associated with small but consistent ambulatory [blood pressure] reduction in patients with mild hypertension".

  10. Effects Of Oral Magnesium Supplementation On Insulin Sensitivity And Blood Pressure In Normo-magnesemic Nondiabetic Overweight Korean Adults. In 2009, this study found that Magnesium "does not reduce [blood pressure] and enhance insulin sensitivity in normo-magnesemic nondiabetic overweight people ... however, it appears that magnesium supplementation may lower [blood pressure] in healthy adults with higher [blood pressure]".

  11. The Effect Of Lowering Blood Pressure By Magnesium Supplementation In Diabetic Hypertensive Adults With Low Serum Magnesium Levels: A Randomized, Double-blind, Placebo-controlled Clinical Trial. In 2009, this study found that Magnesium "significantly reduces [systolic blood pressure] and [diastolic blood pressure] in diabetic hypertensive adults with hypomagnesaemia".

  12. L-Theanine reduces psychological and physiological stress responses. In 2007, this study found that "oral intake of [L-Theanine] could cause anti-stress effects via the inhibition of cortical neuron excitation".

  13. Prolonged-release melatonin improves sleep quality and morning alertness in insomnia patients aged 55 years and older and has no withdrawal effects. In 2007, this study found that Melatonin improves "quality of sleep and morning alertness in primary insomnia patients aged 55 years and older -- suggesting more restorative sleep, and without withdrawal symptoms upon discontinuation".

  14. Glycine ingestion improves subjective sleep quality in human volunteers, correlating with polysomnographic changes. In 2007, this study found that Glycine "seems to produce subjective and objective improvement of the sleep quality in a different way than traditional hypnotic drugs such as benzodiazepines".

  15. The effects of melatonin on tinnitus and sleep. In 2006, this study found that "the impact of melatonin on sleep was greatest among patients with the worst sleep quality".

  16. Subjective effects of glycine ingestion before bedtime on sleep quality. In 2006, this study found that Glycine "produced a good subjective feeling after awakening from sleep".

  17. The acute effects of L-theanine in comparison with alprazolam on anticipatory anxiety in humans. In 2004, this study found that L-Theanine "may have some relaxing effects under resting conditions".

  18. Effects of Theanine on the Release of Brain Alpha Wave in Adult Males. In 2003, this study found that L-Theanine "containing tablets promote the release of alpha waves related to mental relaxation and concentration in young adult males".

  19. Melatonin for the prevention and treatment of jet lag. In 2002, this study found that "Melatonin is remarkably effective in preventing or reducing jet-lag, and occasional short-term use appears to be safe".

  20. Oral Mg(2+) supplementation reverses age-related neuroendocrine and sleep EEG changes in humans. In 2002, this study found that Magnesium "partially reverses sleep EEG and nocturnal neuroendocrine changes occurring during aging".

About Thrivous

Thrivous is a human enhancement company. Its mission is to help people access technology with the greatest potential to improve their brains and bodies. In pursuit of that mission, it develops and distributes nootropics, including Clarity, the daily nootropic to improve focus, memory, and mood, and to support brain function. For more information, please contact

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